Mascara for longer, fuller lashes – no clumping

Read this before you order

PrimeLash Mascara is designed for lashes that have become thinner, shorter or sparser over time. The slim brush deposits less product with each stroke and reaches even the shortest lashes without overloading them.

The formula is water-resistant but not waterproof. That means it is made to last through a normal day while still being easier to remove with lukewarm water and ordinary cleanser, without unnecessary rubbing.

The brush makes the difference

Many mascaras are built around large, thick brushes that deposit a lot of product at once. On fine lashes, that can easily become too much — lashes stick together and the result looks heavy rather than airy.

PrimeLash works the other way around. The slim, dense brush combs through the lashes and distributes a thinner layer from root to tip, making it easier to build length and definition gradually.

• Slim brush – reaches short lashes and the lower lash line.
• Buildable formula – one coat for definition, two for more volume.
• Water-resistant – designed to last through a normal day.
• Easier removal – lukewarm water and ordinary cleanser are enough.
• Four shades – from classic black to softer alternatives.

Water-resistant — not waterproof

That is intentional. Waterproof mascara can adhere very strongly and often requires oil-based remover and more mechanical cleansing to dissolve.

PrimeLash is instead designed to provide good wear during the day while releasing more easily in the evening. For fine or sparse lashes, that is a practical advantage because less work is needed around the eyes when removing it.

How to get the best result

1. Wipe the brush lightly against the rim of the tube if it holds a lot of product.
2. Start at the lash root and gently wiggle the brush from side to side.
3. Then pull upward through the lashes in slow strokes.
4. Apply a second coat while the first is still slightly damp if you want more volume.
5. Use the tip of the brush for the inner corners and lower lashes.

For extra lift, use an eyelash curler before mascara, not after.

Who is it for?

• Anyone with finer or shorter lashes.
• Anyone who finds that large mascara brushes deposit too much product.
• Anyone who prefers to build the result in several thin coats.
• Anyone who wants to avoid heavy oil-based remover in the evening.

Good to know

Replace mascara around three months after opening. Mascara is used close to the eye and should therefore be kept fresh and hygienic.

Do not share mascara with others and do not use it during an eye infection or obvious irritation. If you have sensitive eyes or wear contact lenses, try it cautiously the first time.

Product information

Type	Mascara, water-based formula
Brush	Slim, densely bristled
Wear	Water-resistant, not waterproof
Removal	Lukewarm water and ordinary facial cleanser
Colours	4 shades
After opening	Approx. 3 months
External use only	Avoid direct contact with the eye

Frequently asked questions

Why isn't it waterproof?

Because PrimeLash is designed to be easier to remove. Waterproof mascara often requires more remover and more rubbing. PrimeLash is water-resistant and made to last through a normal day while releasing more easily in the evening.

Does it clump?

The slim brush deposits less product with each stroke, which helps reduce clumping. If the brush feels overloaded, wipe a little product against the rim of the tube before applying.

Does it last all day?

It is water-resistant and designed for normal everyday wear. For heavy sweating, swimming or lots of tears, a waterproof mascara will hold better.

Does it work on lower lashes?

Yes. The slim brush is especially practical for shorter lashes and the lower lash line, where larger brushes can easily apply too much product.

Can I use it with contact lenses?

Many contact lens wearers prefer water-based formulas. Insert your lenses before applying mascara and try it cautiously the first time. Stop using it if irritation occurs.

How long does an opened mascara last?

Allow around three months after opening. After that, it should be replaced for hygiene reasons and because the formula gradually begins to dry out.

Good to know

PrimeLash is a cosmetic product for external use. It is designed to add colour, definition and volume to the lashes.

Avoid direct contact with the eye. Do not use during an eye infection or when the eyes are irritated, and do not share the product with others. Stop use if redness or irritation occurs.