Privacy policy

Last updated: 21 February 2026

KVALIO operates this store and website, including all related information, all content, all features, tools, products and services to provide you as a customer with a personalized shopping experience (“the Services”). KVALIO is powered by Shopify, which enables us to provide the Services to you. This privacy policy describes how we collect, use and disclose your personal data when you visit, use or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our terms of service and this privacy policy, this privacy policy prevails with respect to the collection, processing and disclosure of your personal data.

Please read this privacy policy carefully. By using and accessing any of the Services, you confirm that you have read this privacy policy and understand how your information is collected, used and disclosed as described in this privacy policy.

Personal data we collect or process

When we use the term “personal data,” we mean information that identifies or can reasonably be linked to you or another person. Personal data does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you. We may collect or process the following categories of personal data, including inferences drawn from such personal data, depending on how you interact with the Services, where you live, and to the extent permitted or required under applicable law:

  • Contact information including name, address, billing address, shipping address, phone number and email address.
  • Financial information including credit card number, debit card number and financial account numbers, debit card information, financial account information, transaction details, payment method information, payment confirmations and other payment information.
  • Account information including username, password, security questions, preferences and settings.
  • Transaction information including the items you view, add to your cart, add to your wishlist or purchase, return, exchange or cancel, as well as your previous transactions.
  • Communications with us including the information you provide in your communications with us, for example when you submit a customer support request.
  • Device information including information about your device, browser or network connection, your IP address and other unique identifiers.
  • Usage information including information about your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of personal data

We may collect personal data from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal data;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, as well as through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal data on our behalf;
  • From our partners or other third parties.

How we use your personal data

Depending on how you interact with us or which of our Services you use, we may use personal data for the following purposes:

  • Provide, customize and improve the Services. We use your personal data to provide the Services, including to fulfill our agreement with you, process your payments, fulfill your orders, remember your preferences and items you are interested in, send you messages relating to your account, process purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange delivery, facilitate returns and exchanges, enable you to post reviews and to create a personalized shopping experience for you, for example by recommending products related to your purchases. This may include using your personal data to better tailor and improve the Services.
  • Marketing and advertising We use your personal data for marketing and advertising purposes, for example to send marketing, advertising and promotional messages via email, SMS or mail, and to show you online ads for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services.
  • Security and fraud prevention. We use your personal data to verify your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe or harmful activity, protect public safety and secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password or other access details with anyone else.
  • Communication with you. We use your personal data to provide customer support, respond to your questions, provide effective Services and maintain our business relationship with you.
  • Legal reasons. We use your personal data to comply with applicable law or respond to valid legal process, including requests from law enforcement or government authorities, to investigate or participate in civil proceedings, potential or actual litigation or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal data

In certain circumstances, we may disclose your personal data to third parties for legitimate purposes in accordance with this privacy policy. Such circumstances may include, but are not limited to:

  • To Shopify, vendors and other third parties that perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).

  • To Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden, when you choose to pay with Klarna. When you choose Klarna as a payment method, we share certain personal data with Klarna. The information that may be shared includes:
    Name. Address, Email address, Phone number, Date of birth (if needed), Order information, Payment information and IP address.
    This information is necessary for Klarna to be able to:
    Assess whether you are eligible for their payment methods, process your payment, prevent fraud and manage your invoice or installment plan.
    Klarna processes your personal data in accordance with its own privacy policy. You can read more about how Klarna handles your personal data here:
    https://www.klarna.com/international/privacy-policy/
    We share only the information necessary to complete your purchase and in accordance with applicable data protection laws (GDPR).

  • To business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to request that we do not share information about you in order to show you targeted ads and marketing based on your online activity with different merchants and websites.

  • When you instruct us or otherwise consent to our disclosure of certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations.
  • To our subsidiaries or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are provided by Shopify, which collects and processes personal data about your access to and use of the Services for the purpose of providing and improving the Services for you. Information that you submit to the Services will be transferred to and shared with Shopify and third parties that may be located in countries other than the country in which you reside, for the purpose of providing and improving the Services for you. In addition, to protect, develop and improve our business, we use certain advanced features from Shopify that contain data and information obtained from your interactions with our store, other merchants and Shopify. In order to provide these enhanced features, Shopify may use personal data collected about your interactions with our store, other merchants and Shopify. In these circumstances, Shopify is responsible for the processing of your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. For more information about how Shopify uses your personal data and the rights you have, you can visit Shopify’s Consumer Privacy Policy . Depending on where you live, you can exercise certain rights regarding your personal data here. Link to Shopify’s privacy portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of the information on those websites. Information you provide in public or semi-public areas, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of those third-party platforms without limitations regarding the use of such information by us or by third parties. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as stated in the Services.

Children’s data

The Services are not intended for use by children, and we do not knowingly collect any personal data about children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal data, you may contact us using the contact details below to request that it be deleted. As of the effective date of this privacy policy, we have no knowledge that we “share” or “sell” (as defined under applicable law) personal data of individuals under 16 years of age.

Security and storage of your data

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, information you send to us may be insecure during transmission. We recommend that you do not use insecure channels to send sensitive or confidential information to us.

How long we retain your personal data depends on various factors, for example whether we need the data to maintain your account, provide Services, comply with legal obligations, resolve disputes or enforce other applicable agreements and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights set out below in relation to your personal data. However, these rights are not absolute, may apply only in certain circumstances, and in some cases we may deny your request in accordance with the law.

  • Right of access/information. You may have the right to request access to personal data we hold about you.
  • Right to erasure. You may have the right to request that we delete personal data we hold about you.
  • Right to rectification. You may have the right to request that we correct inaccurate personal data we hold about you.
  • Right to portability. You may have the right to receive a copy of the personal data we hold about you and request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Manage communication preferences. We may send you promotional emails, and you can opt out at any time by using the unsubscribe option shown in our emails to you. If you opt out, we may still send you non-promotional emails, such as emails about your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area, and are subject to exemptions and limitations under local law, you may exercise the following rights in addition to the rights set out above:

  • Objection to processing and restriction of processing: You may have the right to request that we stop or restrict our processing of personal data for certain purposes.
  • Withdrawal of consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent. If you withdraw your consent, this does not affect the lawfulness of processing carried out with your consent before it was withdrawn.

You can exercise all of these rights where indicated in the Services or by contacting us using the contact details below. For more information about how Shopify uses your personal data and what rights you have, including rights relating to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, in accordance with applicable law. In accordance with applicable laws, you may appoint an authorized agent to request to exercise your rights on your behalf. Before we accept such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may request that you verify your identity directly with us. We will respond to your request within the time required by applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below or submit a complaint to your local data protection supervisory authority. For EEA countries, you can find a list of the responsible data protection supervisory authorities here.

International transfers

Please note that we may transfer, store and process your personal data outside the country where you live.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we will use recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent agreements issued by the relevant competent authority in the United Kingdom, where applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to this privacy policy

We may update this privacy policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised privacy policy on this website, update the “Last updated” date and provide notice in accordance with applicable law.

Contact

If you have any questions about our privacy practices or this privacy policy, or if you want to exercise any of your rights, please call or email us at kund@kvalio.se, or contact us at Bjorlanda strand 93, Torslanda, 42361, SE. In accordance with applicable data protection laws, we are the controller of your personal data.