{"product_id":"primelash-mascara","title":"PrimeLash Mascara – Longer, Fuller Lashes Without Clumps","description":"\u003cdiv style=\"font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;color:#1a1a1a;line-height:1.6;max-width:760px\"\u003e\n\n  \u003c!-- HERO --\u003e\n  \u003cdiv style=\"background:#f7f9fc;border-left:4px solid #1f6feb;padding:18px 22px;border-radius:8px;margin-bottom:28px\"\u003e\n    \u003cp style=\"margin:0;font-size:17px\"\u003e\u003cstrong\u003ePrimeLash Mascara\u003c\/strong\u003e is made for finer, shorter lashes. A slim brush that combs through without clumping, and a water-resistant formula that comes off with warm water.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- THE SITUATION --\u003e\n  \u003ch2 style=\"font-size:22px;margin:0 0 14px\"\u003eLashes aren't what they were\u003c\/h2\u003e\n  \u003cp\u003eIt happens gradually. They get sparser, shorter and paler at the tips, and the mascara you've used for twenty years suddenly gives a different result — clumps where you used to get volume, and lashes that feel heavy rather than longer.\u003c\/p\u003e\n  \u003cp\u003eThe reason is that most mascaras are built for lashes that are already thick. Big, dense brushes deposit a lot of product at once, and on fine lashes that's too much. The product ends up between the lashes rather than on them.\u003c\/p\u003e\n  \u003cp\u003ePrimeLash is built the other way round.\u003c\/p\u003e\n\n  \u003c!-- THE BRUSH --\u003e\n  \u003ch2 style=\"font-size:22px;margin:28px 0 14px\"\u003eThe brush is the whole difference\u003c\/h2\u003e\n  \u003cp\u003eIt's slim and densely bristled, which means two things. It deposits less product per stroke, so you don't get clumps. And it reaches the short lashes in the inner corner and along the lower lash line — the ones a thick brush simply passes over.\u003c\/p\u003e\n  \u003cp\u003eThe formula is buildable: one coat for definition, two for volume. You decide where you land, and you can apply the second coat while the first is still damp without it clumping.\u003c\/p\u003e\n\n  \u003c!-- WATER-RESISTANT --\u003e\n  \u003ch2 style=\"font-size:22px;margin:28px 0 14px\"\u003eWater-resistant — but not waterproof\u003c\/h2\u003e\n  \u003cp\u003eThat's a deliberate choice, and for mature lashes it's the right one.\u003c\/p\u003e\n  \u003cp\u003eWaterproof mascara stays through anything, but it also needs an oil-based remover and a fair amount of rubbing to come off. That rubbing is what wears on the lashes, and sparse lashes tolerate it less well than dense ones.\u003c\/p\u003e\n  \u003cp\u003eThis one holds through an ordinary day without smudging or transferring under the eyes — but lifts with warm water and your usual cleanser. No struggle at the mirror in the evening.\u003c\/p\u003e\n\n  \u003cul style=\"padding-left:0;list-style:none;margin:18px 0 28px\"\u003e\n    \u003cli style=\"padding:10px 0;border-bottom:1px solid #eee\"\u003e\n      \u003cstrong\u003e✓ Slim brush\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"color:#555;font-size:15px\"\u003eCombs through fine, short lashes without clumping.\u003c\/span\u003e\n    \u003c\/li\u003e\n    \u003cli style=\"padding:10px 0;border-bottom:1px solid #eee\"\u003e\n      \u003cstrong\u003e✓ Buildable in two coats\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"color:#555;font-size:15px\"\u003eOne for definition, two for volume. Your choice.\u003c\/span\u003e\n    \u003c\/li\u003e\n    \u003cli style=\"padding:10px 0;border-bottom:1px solid #eee\"\u003e\n      \u003cstrong\u003e✓ Doesn't smudge\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"color:#555;font-size:15px\"\u003eWon't transfer under the eyes through the day.\u003c\/span\u003e\n    \u003c\/li\u003e\n    \u003cli style=\"padding:10px 0;border-bottom:1px solid #eee\"\u003e\n      \u003cstrong\u003e✓ Comes off with warm water\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"color:#555;font-size:15px\"\u003eNo oil-based remover and no rubbing.\u003c\/span\u003e\n    \u003c\/li\u003e\n    \u003cli style=\"padding:10px 0\"\u003e\n      \u003cstrong\u003e✓ Four shades\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"color:#555;font-size:15px\"\u003eFrom classic black to softer alternatives.\u003c\/span\u003e\n    \u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003c!-- HOW TO USE --\u003e\n  \u003ch2 style=\"font-size:22px;margin:0 0 14px\"\u003eGetting the most from it\u003c\/h2\u003e\n  \u003col style=\"padding-left:20px;margin:18px 0 20px\"\u003e\n    \u003cli style=\"padding:6px 0\"\u003e\u003cstrong\u003eWipe the brush\u003c\/strong\u003e lightly against the rim of the tube. Excess product is the most common cause of clumping.\u003c\/li\u003e\n    \u003cli style=\"padding:6px 0\"\u003e\u003cstrong\u003eStart at the lash root\u003c\/strong\u003e and wiggle the brush side to side a few times before drawing upwards. That's where the volume comes from.\u003c\/li\u003e\n    \u003cli style=\"padding:6px 0\"\u003e\u003cstrong\u003eThen draw slowly upwards\u003c\/strong\u003e through the lashes, all the way out to the tips.\u003c\/li\u003e\n    \u003cli style=\"padding:6px 0\"\u003e\u003cstrong\u003eApply the second coat\u003c\/strong\u003e while the first is still damp — that way it builds rather than clumps.\u003c\/li\u003e\n    \u003cli style=\"padding:6px 0\"\u003e\u003cstrong\u003eDon't forget the inner corner\u003c\/strong\u003e and the lower lashes. That's where a slim brush earns its keep.\u003c\/li\u003e\n  \u003c\/ol\u003e\n  \u003cp style=\"font-size:14px;color:#666\"\u003eFor extra lift, curl your lashes before applying the mascara — never after.\u003c\/p\u003e\n\n  \u003c!-- GOOD TO KNOW --\u003e\n  \u003cdiv style=\"background:#fffaf0;border:1.5px solid #e0c088;border-radius:10px;padding:18px 22px;margin:28px 0\"\u003e\n    \u003cp style=\"margin:0 0 8px;font-weight:700;color:#7a5a10\"\u003eWorth knowing\u003c\/p\u003e\n    \u003cp style=\"margin:0 0 10px;font-size:14.5px;color:#5c4a20\"\u003eReplace your mascara around three months after opening. That's standard for every mascara and comes down to hygiene — the tube is a damp environment close to the eye.\u003c\/p\u003e\n    \u003cp style=\"margin:0;font-size:14.5px;color:#5c4a20\"\u003eDon't use it if you have an eye infection or irritated eyes, and don't share mascara with anyone. If you have sensitive eyes or wear contact lenses, try it carefully the first time. If you experience redness or irritation, discontinue use.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- PRODUCT INFO --\u003e\n  \u003ch2 style=\"font-size:22px;margin:28px 0 14px\"\u003eProduct information\u003c\/h2\u003e\n  \u003ctable style=\"width:100%;border-collapse:collapse;margin:18px 0 28px;font-size:15px\"\u003e\n    \u003ctbody\u003e\n      \u003ctr style=\"background:#f7f9fc\"\u003e\n        \u003ctd style=\"padding:12px 14px;border:1px solid #e5e7eb;width:40%\"\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd style=\"padding:12px 14px;border:1px solid #e5e7eb\"\u003eMascara, water-based formula\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003ctd style=\"padding:12px 14px;border:1px solid #e5e7eb\"\u003e\u003cstrong\u003eBrush\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd style=\"padding:12px 14px;border:1px solid #e5e7eb\"\u003eSlim, densely bristled\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"background:#f7f9fc\"\u003e\n        \u003ctd style=\"padding:12px 14px;border:1px solid #e5e7eb\"\u003e\u003cstrong\u003eWear\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd style=\"padding:12px 14px;border:1px solid #e5e7eb\"\u003eWater-resistant — not waterproof\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003ctd style=\"padding:12px 14px;border:1px solid #e5e7eb\"\u003e\u003cstrong\u003eRemoval\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd style=\"padding:12px 14px;border:1px solid #e5e7eb\"\u003eWarm water and your usual facial cleanser\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"background:#f7f9fc\"\u003e\n        \u003ctd style=\"padding:12px 14px;border:1px solid #e5e7eb\"\u003e\u003cstrong\u003eShades\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd style=\"padding:12px 14px;border:1px solid #e5e7eb\"\u003e4\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003ctd style=\"padding:12px 14px;border:1px solid #e5e7eb\"\u003e\u003cstrong\u003eShelf life after opening\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd style=\"padding:12px 14px;border:1px solid #e5e7eb\"\u003eAround 3 months\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"background:#f7f9fc\"\u003e\n        \u003ctd style=\"padding:12px 14px;border:1px solid #e5e7eb\"\u003e\u003cstrong\u003eExternal use only\u003c\/strong\u003e\u003c\/td\u003e\n        \u003ctd style=\"padding:12px 14px;border:1px solid #e5e7eb\"\u003eAvoid contact with the eye\u003c\/td\u003e\n      \u003c\/tr\u003e\n    \u003c\/tbody\u003e\n  \u003c\/table\u003e\n\n  \u003c!-- RETURNS --\u003e\n  \u003cdiv style=\"border:2px solid #1f6feb;border-radius:10px;padding:20px 22px;margin:28px 0;text-align:center\"\u003e\n    \u003cp style=\"margin:0 0 6px;font-size:18px\"\u003e\u003cstrong\u003e14-day right of withdrawal\u003c\/strong\u003e\u003c\/p\u003e\n    \u003cp style=\"margin:0;color:#555\"\u003eLet us know within 14 days of receiving your order and we'll help you with the return. Please note that sealed hygiene items can't be returned once the seal is broken. \u003ca href=\"\/en\/pages\/returer-och-aterbetalningar\" style=\"color:#1f6feb\"\u003eSee the terms\u003c\/a\u003e.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- FAQ --\u003e\n  \u003ch2 style=\"font-size:22px;margin:28px 0 14px\"\u003eFrequently asked questions\u003c\/h2\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid #eee;padding:14px 0\"\u003e\n    \u003csummary style=\"font-weight:600;cursor:pointer\"\u003eWhy not waterproof?\u003c\/summary\u003e\n    \u003cp style=\"margin:10px 0 0;color:#444\"\u003eBecause waterproof mascara needs an oil-based remover and rubbing to come off, and that rubbing wears on the lashes. On sparse lashes it shows. This one holds through the day but lifts with warm water.\u003c\/p\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid #eee;padding:14px 0\"\u003e\n    \u003csummary style=\"font-weight:600;cursor:pointer\"\u003eDoes it clump?\u003c\/summary\u003e\n    \u003cp style=\"margin:10px 0 0;color:#444\"\u003eThe brush is slim and deposits little product per stroke, which is exactly what prevents clumping. If you do get clumps, you probably have too much product on the brush — wipe it against the rim of the tube first.\u003c\/p\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid #eee;padding:14px 0\"\u003e\n    \u003csummary style=\"font-weight:600;cursor:pointer\"\u003eDoes it last all day?\u003c\/summary\u003e\n    \u003cp style=\"margin:10px 0 0;color:#444\"\u003eYes, it's water-resistant and won't transfer under the eyes through an ordinary day. With heavy sweating or if you cry it holds less well than a waterproof formula — that's the trade-off that makes it gentle to remove.\u003c\/p\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid #eee;padding:14px 0\"\u003e\n    \u003csummary style=\"font-weight:600;cursor:pointer\"\u003eDoes it work on lower lashes?\u003c\/summary\u003e\n    \u003cp style=\"margin:10px 0 0;color:#444\"\u003eYes, and that's where the slim brush earns its keep. A thick brush deposits too much and easily ends up on the skin beneath the eye.\u003c\/p\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid #eee;padding:14px 0\"\u003e\n    \u003csummary style=\"font-weight:600;cursor:pointer\"\u003eCan I use it with contact lenses?\u003c\/summary\u003e\n    \u003cp style=\"margin:10px 0 0;color:#444\"\u003eThe formula is water-based, which many lens wearers prefer. Put your lenses in before applying, and try it carefully the first time.\u003c\/p\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"padding:14px 0\"\u003e\n    \u003csummary style=\"font-weight:600;cursor:pointer\"\u003eHow long does a tube last?\u003c\/summary\u003e\n    \u003cp style=\"margin:10px 0 0;color:#444\"\u003eReplace it around three months after opening. That applies to every mascara — the tube is a damp environment near the eye, and old mascara also dries out and clumps.\u003c\/p\u003e\n  \u003c\/details\u003e\n\n  \u003c!-- DISCLAIMER --\u003e\n  \u003cp style=\"font-size:13px;color:#888;margin-top:30px;line-height:1.5\"\u003e\n    PrimeLash is a cosmetic product for external use. It is not intended to diagnose, treat, cure or prevent any disease or eye condition. Avoid direct contact with the eye, do not use with an eye infection or irritated eyes, and do not share the product with others. If you experience redness or irritation, discontinue use. Keep out of reach of children.\n  \u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"KVALIO","offers":[{"title":"Black","offer_id":56326259114368,"sku":null,"price":309.0,"currency_code":"SEK","in_stock":true},{"title":"Dark Brown","offer_id":56326259147136,"sku":null,"price":309.0,"currency_code":"SEK","in_stock":true},{"title":"Navy Blue","offer_id":56326259179904,"sku":null,"price":309.0,"currency_code":"SEK","in_stock":true},{"title":"Burgundy","offer_id":56326259212672,"sku":null,"price":309.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/4428\/7616\/files\/primelash-mascara-forpackning.webp?v=1785751741","url":"https:\/\/kvalio.se\/en\/products\/primelash-mascara","provider":"KVALIO","version":"1.0","type":"link"}